About Luke
You don’t need to do it all alone.
I’m Luke Wold — executive coach, creative strategist, and former Chief Operations Officer with a global perspective and deep experience in scaling people-powered businesses. I’ve built from the inside, leading teams, managing chaos, and coaching founders behind the scenes of music labels, design studios, and event productions.
I’ve traveled the world, worked across cultures, and met thousands of people. What I’ve learned? Human complexity is your greatest asset if you know how to work with it.
As someone who understands both the neurodiverse mind and the pressure of building from scratch, I help leaders bridge creative and technical gaps, grow communication fluency, and operate from clarity not burnout.
My coaching blends behavioral science, accountability, and creative problem-solving to unlock sustainable growth. Because even the strongest founders need space to reflect, realign, and rise.

Frameworks
I use my proprietary PERFORM and PROPEL framework to help leaders, teams and founders:
Clarity. Action. Impact. Growth. Vision.

PERFORM
For internal alignment and operational clarity
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Prioritize what matters
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Elevate communication and connection
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Reflect on behavior and beliefs
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Focus goals into systems
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Operate with accountability
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Remove friction and silos
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Measure progress and momentum

PROPEL
For forward movement and visionary growth
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Paint the future vision
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Realign purpose with performance
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Overcome resistance and limiting beliefs
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Plan scalable strategies
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Engage your team with clarity and conviction
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Lead boldly through change
These frameworks aren't just theory — they’ve been battle-tested inside growing companies where results matter.
Both frameworks are used to meet clients where they are — from aligning what's happening internally to pushing forward with clarity and intention. This isn’t fluff. These are the tools that help founders and leaders create sustainable momentum.
Who I work with:
I work with creative visionaries who are building, leading, and scaling bold ideas. Whether you're just starting out or managing the complexity of growth, I bring structure to creativity and clarity to leadership.



















